To celebrate the V&A’s Fabric of India exhibition, cult concept store Bombay Electric has teamed up with retail powerhouse Selfridges creating a pop-up featuring vibrant ready-to-wear and unique collectibles.
As part of this project MAWI, alongside four other top British design houses including Mary Katrantzou and Roksanda, were each invited to create a limited-edition sari available exclusively from the Oxford Street department store.
The MAWI sari itself was born from Mawi’s love and admiration for fun and playfulness. With nods to the Pop Art movement, the animated cartoon Superheroes that run through the delicate fabric are modernised by bright bursts of colour on stark black and dynamic shapes. Here, boundary-pushing design, wit and inventiveness – the vital elements of the MAWI aesthetic - provide an unexpected twist on traditionalism.