MAWI x Selfridges Board Games

In collaboration with Selfridges’ BOARD GAMES campaign, MAWI presents SKATE LUXE : transforming a beacon of sports culture into an ultra-futuristic objet d’art. Eternally inspired by youth subcultures and innovative design, MAWI is driven by desire to transform the everyday into the extraordinary.

In Skate Luxe, the brand’s instantly recognisable aesthetic is applied to a brand new platform, branding The Skateboard with signature MAWI brutalist hardware and coating in a glassy-slick gloss of hematite and petrol green. Classic bejewelled boxes become block armour details, whilst edgy spikes and glittering gemstones provide beautiful yet deadly details.

Each skateboard is teamed with a MAWI Skate Helmet, pushing the boundaries of sport, art and fashion to create one of a kind pieces. Whilst the boards have forsaken functionality over aesthetics, the helmets are imagined as a striking sartorial statement, elaborate stagewear or purely as an ornamental piece. MAWI’s uncompromising vision transforms The Skateboard into a coveted showpiece, capturing the imagination and honouring master craftsmanship: redefining luxury sportswear whilst celebrating traditional skate culture.

These unique pieces have been customised by hand, using signature components from the brand’s classic archive collections. SKATE LUXE creates an ornate ensemble from a simple skateboard and safety helmet: relishing the opportunity to challenge sports conventions and introduce everyday objects into the realm of high fashion and aspirational ideals.