Asos


Over the course of 2009 and 2010, the UK’s largest indie online fashion retailer ASOS joined forces with MAWI for the creation of three exclusive and exquisite capsule collections. With over 4.5 million young and unique visitors each month, ASOS has truly captured the imagination of the twenty-something fashionista by consistently seeking out fresh and innovative designs.

Luxe costume jeweller and A‐list favourite Mawi’s cutting edge aesthetic delivered exactly that. The collections are inspired by architectural and industrial structures. The statement pieces feature an array of oversized faux ruby, emerald and diamond gemstones set in gunmetal, gold and silver metal designs. They retain the identity and vision of the MAWI brand whilst providing directional and affordable costume jewellery without compromising on quality.